Duck Hunting and Goose Hunting is in our blood and we live it everyday! The Midwest Flyways Podcast is an authentic take on waterfowl hunting from Midwest Flyways. Duck and goose hunting has continued to evolve throughout the years and we aim to connect duck hunting traditions with the future of waterfowling. If you‘re passionate about ducks and geese then come hang with Joey Vassallo and Cal Ness as they talk duck hunting, goose hunting and everything else in between.
Episodes
Tuesday Jun 02, 2026
Tuesday Jun 02, 2026
In this episode of Ten Minute Tuesday, the guys take a deep dive into the fascinating history of Herter’s—the legendary catalog company that helped shape Midwest hunting culture for generations. Long before online shopping, big-box outdoor retailers, and social media influencers, hunters eagerly waited for the annual Herter’s catalog to arrive in the mail, packed with everything from duck decoys and calls to boats, waders, and hunting camp essentials.
The episode explores the story of founder George Leonard Herter, whose larger-than-life marketing style turned a small Minnesota sporting goods business into one of the most influential hunting brands in America. From the famous “Model Perfect” slogan and outrageous product claims to the rise of Herter’s decoys, boats, and hunting gear, the guys break down how the company changed waterfowl hunting forever and became a cornerstone of Midwest outdoor culture.
They also discuss the lasting legacy of Herter’s, why old catalogs have become collector’s items, and how many of the marketing tactics and gear debates hunters see today trace their roots back to the original hunting empire built in Waseca, Minnesota.
If you love waterfowl history, vintage hunting gear, and the stories behind the brands that shaped the sport, this is an episode you won’t want to miss. Thanks so much for listening and be sure to subscribe and review!
Join Flyways Hunt Club and get 1 month free! Flyways Hunt Club
New Waterfowl Film out now! Out West | Waterfowl Hunting in Montana
Stay comfortable, dry and warm: First Lite
(Code MWF20) Go to OnXHunt to be better prepared for your hunt: OnX
Learn more about better ammo: Migra Ammunitions
Weatherby Sorix: Weatherby
Support Conservation: DU
(Code: Flyways) Stop saying "Huh?" with better hearing protection: Soundgear
Live Free: Turtlebox
Add motion to your spread: Flashback
Better Merch: /SHOP
No comments yet. Be the first to say something!